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Are Your Followers Following You?

Social networking sites are not only popular among networking enthusiast for sharing photos and their mood status, it is an important tool for almost all level of business houses to promote their brand.

There are various companies and applications which can assist you in developing an attractive social media face for the organization and would also get you popular by having people like that face and follow whatever comes out of the mouth, but during my research for the relevance of having a huge fan base or followers, I found a question which was quite remarkably left satisfactorily unanswered- Is the ROI on these marketing campaigns satisfactory? For some I am sure it would be, but for most, it isn’t.

Well a huge fan base or a high following might get you the social status of being widely known, but it does not solve your ulterior motive of promoting a product. Herd tendencies, that are widely used during marketing campaigns are not successful everywhere.

I can get you thousand fans and followers but if those followers and fans are not following you, and are not going through your each and every word with open ears than those followers and fans are of no use. As whenever it comes to promote a product they would ignore that tweet or update like all the others. It is necessary that the followers and the fans that you are getting are organic and are checking all the updates and tweets that you are sending, also they are forwarding those and are sharing those.

This would lead us to achieve two targets at once. First, whenever we market our product or promote our service, people would go through the campaign and we are sure to get a good amount of hits if the campaign is well designed. Secondly, such followers are more likely to share and like and comment and retweet your post which leads to getting the post ranked higher in the updates list of the respective social media network, which would also increase the chance of attaining more organic followers. Hence, it starts a cycle which would help grow the organization, the way it was supposed to through the marketing strategy.

This is a cumbersome activity and as compared to getting the herd followers and fans strategy, might even be more time consuming. But a well coordinated and planned multi level marketing campaign can make that possible in a shorter time span with a higher return on investment.


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Chal Daaru Peete Hai!

Samay se chura kar kuchh waqt,
Zindagi jeete hai.
Chal daaru peete hai...

Wo sapno ki chadar jo fat gayi hai,
Nashe me hi sahi,
Aaj usko seete hai,
Chal daaru peete hai...

Usko bata do ki ab aur intezar nahi uska,

Uske intezar me na jane kitne din, mahine, saal bus yun hi beete hai,
Chal daru peete hai...

Zindagi me hasil karne the jo mukaam, sharab k nashe me hi sahi,
Aaj unhe jeete hai...
Chal daru peete hai...

Gamon Ko chipa kar khusiyan batein
Chehare pe hasi ka ek aur nakab pahne..
Chal daru pite hai....

Yaadon ki baarat me khuch pal bitate hain
Thoda thoda yaad kartein hain...
Chal daru pite hain...

Khuch pal ke liye he sahi 
Samay ko dokha detein hai.
Chal daru piten hain

Written By an Unkown Writer!! But must say "Chal Daaru Peete Hai!"

Shelters for Animals

The festival of 'Holi' just ended. In one of the local newspapers I read an article about a group of youngsters urging people to allow stray dogs to live in house compounds and with the help of some locals, they were also building make-shift shelter homes. That was a really noble gesture because colors used in 'Holi' can harm animals.

That led me to think, that when one festival can make people build animal shelters, then why don't we actually do so permanently. Now I might be ignorant and there might be some already in place. But when I see a stray dog, it makes confirms my notion.

Recently, people have become quite active about animal rights, we have come a long way from making fun and jokes on 'Maenka Gandhi' for being so active in support of animals to actually starting pledges and NGO's to protect them. But still, there is dearth of good shelter homes for stray animals.

It is time we started thinking about building proper care homes where stray an…


Standing there, a tall, sturdy figure.
With eyes of love and heart of joy.
Waiting for me with an open arm
I see my dad, calling my name.Plays with me, teaches me,
A stare from him might even scare me.
The reason of all my confidence,
My dad, backing me up always.I look up to him in trouble,
I party with him in triumph.
He has been my coach,
My dad, a friend to a son!